Advertisers & agencies
Plan display, native, video and mobile campaigns around your markets, creative assets and agreed measurement.
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Start with your business goal
Publishers & app teams
Share your website or app, audience geography and traffic sources for an inventory and integration review.
Developers & partners
Review reporting and campaign API examples, then confirm the environment and account permissions with our team.
General audience channels
Planning can cover content and news sites, utility and lifestyle apps, mobile web, video and native placements. Publisher reviews consider direct audiences, organic search and referral traffic, geography, content quality and invalid traffic. Available supply and formats are confirmed for each proposal.
Explore the audience context
More ways to understand a channel
Build a plan around the environment where an ad appears and the reason the audience is there. Each context calls for a relevant message, a usable destination and an agreed way to review quality.
Content & news
Editorial environments can connect a message to a relevant topic. Review content suitability, placement visibility and the intended landing action.
Utilities & productivity
Task-focused sites and apps need placements that respect the core experience. Consider device support, session context and natural breaks.
Lifestyle & interests
Travel, home, food and everyday interests provide useful planning contexts. Define the audience and market rather than treating a broad topic as a buyer profile.
Mobile web & in-app
Match the creative and destination to the device. Separate app acquisition, app engagement and website visits when choosing an outcome.
Native & display
Use an appropriate message and format for the placement. Keep sponsored content identifiable and make the next action clear.
Video environments
Agree the viewing context, asset specifications and reporting definition. Review playback and exposure alongside the business outcome.
Turn an idea into an agreed next step
Describe the goal
Tell us who you want to reach, what you want them to do, and which website, app or inventory property is involved.
Resolve the scope
Discuss available channels, markets, creative requirements, measurement and the conditions needed for the proposed account.
Prepare an observable test
Agree the environment, responsibilities and reporting reference before making production changes or activating delivery.
Review the evidence
Compare delivery, quality and the defined outcome. Record the next decision and the evidence that supports it.
Bring the right information to the first conversation
Advertising brief
Include your objective, target markets, website or app, available assets and an indicative budget with currency. Explain what a valuable action looks like.
Publisher brief
Include the property URL, content or app category, monthly volume, audience markets and traffic-source breakdown. Describe the placements under review.
Technical brief
Explain the integration goal and existing environment. Identify reporting or campaign workflows and who can confirm the approved account access.
A saved enquiry reference lets you follow up on the brief. Platform access, implementation and commercial conditions are confirmed through the account team.